Wish & Win was a seasonal contest over the 2025 holiday season designed to drive end-of-year leads through an engaging promotional campaign. Entrants had the opportunity to win cash-value prizes, with a grand prize of $25,000 that could be applied toward the purchase of a new vehicle.

The contest ran across all GM brands—Chevrolet, Buick, GMC, and Cadillac—with each implementation skinned to align with its respective brand's design guidelines while maintaining a cohesive contest experience. The contest was promoted across multiple touchpoints, including brand websites, dealer websites, and social media channels, creating a unified multi-platform experience that maximized reach and engagement during the critical holiday shopping period.

My involvement:

• Visual direction
• Animation style
• UX guidance
• Quality oversight