Syd Fernandez

DDN Icon
DDN Full Logo
DDN Logo
DDN Website Mockup - Homepage
DDN Website Mockup - Homepage
DDN Website mockup - Inside pages
DDN Website mockup - Inside pages
DDN Installation Guide
DDN Installation Guide
DDN Installation Guide
DDN Installation Guide
DDN Installation Guide
DDN Installation Guide
DDN Installation Guide
DDN Installation Guide
Video On Demand - UX & UI
Video On Demand - UX & UI
DDN User Guide
User Guide - Cover
DDN User Guide
User Guide - Page 2
DDN User Guide
User Guide - Page 3
DDN User Guide
User Guide - Page 4
DDN User Guide
User Guide - Page 5
DDN User Guide
User Guide - Page 6
DDN User Guide
User Guide - Page 7
DDN User Guide
User Guide - Page 8
DDN User Guide
User Guide - Page 9
DDN SellSheet Mockup
DDN SellSheet Mockup
DDN Hardware Mailing Box
DDN Hardware Mailing Box
DDN Packing Tape
DDN Packing Tape

Design & Program Launch

Dealer Direct Network

DDN is a digital network within GM dealerships across Canada, presenting video playlists designed to educate, inform, and persuade.

My involvement:

  • Developing the logo
  • Branding
  • Website UI
  • Platform UX
  • Sell sheets
  • Promotional collateral
  • Packaging for hardware
  • Installation instructions
  • User guides
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